Local media and news are important platforms for social discourses and current events. However, access to local TV news is inaccessible for people who do not speak German living in Austria. These linguistic and institutional barriers exclude non-German speaking immigrant communities from accessing local media, as well as participating in social and political discourses.
3rd Prize 2022
Region: Implemented nationwide
Sector: Commercial enterprise
Fields of action: Non-formal education, Adult education, Migration
Project owner: uugot.it GmbH
Responsible person: Mag. Bernadette Krammer, Mag. (FH) Philipp Etzlinger
uugot-it.TV offers a simple, digital solution that allows immigrants to stay updated on Austrian news and watch local TV channels. uugot.it TV is an easy to use mobile app and online tool that generates clickable “smart subtitles” in German and the language of the user’s choice. Through this app, non-German speakers can watch Austrian TV shows and stay updated on local current events.
uugot.it TV was developed in cooperation with experts from various fields, such as artificial intelligence, linguistics/translation, and community development. We also work with integration agencies, NGOs, cultural associations, as well as international universities and language speakers to continually optimise our translation databases.
Non-German speaking immigrants can stay informed and understand local news to participate in current events. The uugot-it app increases immigrants’ sense of belonging and cultural understanding in Austria. In addition, uugot-it TV boosts diversity and helps users learn and improve new languages for employment and educational opportunities.
uugot-it.TV is a highly scalable programme and app can be used in diverse contexts, such as education and training programmes. Any video on third-party websites can be translated with the app. uugot-it.TV can also be utilised to learn and improve languages in other countries and regions.
Local TV channels are important platforms for culture and social discourse. Uugot.it TV recognises the opportunity and potential for simple and effective language acquisition by watching TV. The project developed an app with smart subtitles: a tool that is interactive and customizable for users. Uugot.it TV offers a simple but powerful solution: learn a language by watching your favourite show and the local news – and this is free of charge. The initiative combats misinformation, breaks language barriers, and fosters integration. It is a great example of combining digital and social innovation.