#prsakoule

Appreciation of the Jury: A serious topic is dealt with in a laid-back way and is made popular amongst young people. Autonomous, responsible acting with respect to a health issue is here not treated as a duty imposed from above but as a pleasurable, cool matter. What’s more, it can be disseminated by social media. This leads to a domino effect. The practice of self-examination is “shared” by more and more young women and men, by digital or analogue transmission. An innovative way of getting people to face illness – cancer in this case – before it hits, or to make early treatment possible should it already have hit. Self-examination is fun, I want it, and I want to tell others about it, ‘cause I’m proud of it!