#prsakoule

I touch them every month

Cena 2 000 euro

winner 6
Rok:
2016
Země/Region:
Česká republika
Odvětví:
občanská společnost/ sociální podnik
Pole působnosti:
vzdělávání dospělých/ osvěta
Věk cílové skupiny:
19 až 25 let = mladí dospělí
Pohlaví cílové skupiny:
všechna pohlaví
Kdo stojí za projektem:
Loono
Odpovědná osoba:
Kateřina Vacková
Web:
www.prsakoule.cz

O čem projekt je?

Aim of #prsakoule project, organized by the nonprofit organization Loono, is to teach young people how to reveal the breast cancer, testicular cancer and other types of cancer IN TIME. Loono team trains on special silicone models of breasts and testicles, where some lumps are hidden. So everyone can try to feel the cancer first-hand.

Hodnocení poroty

Appreciation of the Jury: A serious topic is dealt with in a laid-back way and is made popular amongst young people. Autonomous, responsible acting with respect to a health issue is here not treated as a duty imposed from above but as a pleasurable, cool matter. What’s more, it can be disseminated by social media. This leads to a domino effect. The practice of self-examination is “shared” by more and more young women and men, by digital or analogue transmission. An innovative way of getting people to face illness – cancer in this case – before it hits, or to make early treatment possible should it already have hit. Self-examination is fun, I want it, and I want to tell others about it, ‘cause I’m proud of it!