Amaro Records
Project owner: IQ Roma servis, z.s.
Responsible person: Petra Borovičková
2017
2,000 Euro Prize
CS
Civil Society / Social Economy
Work
Art, Culture
Diversity
Amaro Records has achieved an innovative mixture around music: creation & recreation. Music – Roma music – is made, produced, and reproduced. It is the means to an end and it is an end in itself. More than a hundred volunteers, Roma and non-Roma, have put in their efforts, have learnt together and have contributed to accomplish all this. Their commitment is to also pay off commercially: a social profit enterprise is the objective. Amaro Records’ location at the edge of the central, “beautiful” part of town and facing the “excluded” parts, puts it into both sides’ sight. This is self-organised inclusion, and it is supported by the district administration. As stated: an innovate mixture.